Here’s a story for all of you. Once upon a time, around 2004, in stumbled a large avie who had no lindens, no newbie manual, and lot of prims and texture skills to waste.
So said avatar made her own clothes, then her own skin, out of old sketches she had laying around. Then said avatar went to make her own hair, because the hair she had bought from the few stores in SL were attachments like pigtails, ponytails, dreadlocks, some textured in grayscale hair textures, some textured in wood, always black. This avatar got bored and wanted some close to her hair in RL.
So she made her own texture, made a shoulder length hairstyle, made a short bob, made bangs etc. She had about 4 styles when she opened her store. All black hair, mod/transfer/no copy.
Customers came in (to her surprise) but then they began to give feedback. Not all favourable. Hair was too big, “no copy” makes them afraid to modify. So the hair maker made her shape smaller, repackaged the hair to that smaller size, she made the attachments modify/copy/no transfer. And made more hair.
More feedback came in, people were tired of black hair, the designer then made new textures, at first a white and blonde one, figuring it would be the best base colour that can be tinted easily to other colours (less clutter in inventory too). She still had difficulty matching the default hair to the prim hair though. And when an update to the SL viewer made the alpha textures even more horrid on top of one another, the designer nearly threw up her hands in exasperation. Until she had an idea and began to cover her bald head with solid hair textured prims. She ran with that idea. The store was good. Hair became even more fun.
Now people will jump in, prolly older or old as me to say, no they did it first. And I don’t really care. Never said she created prim hair, nor would she dare make that claim. Honestly, who does that? But if you were around in 2004 with 300 black prims on your head, can you really say you made it marketable? I’ll say that designer made the “all prim hair/make your head bald” thing work. How? By personally going through the customer service of re-training people’s thinking and convincing them it’s okay to be bald; writing notes on how to bald oneself step by step; creating manuals on how to modify prim hair and colourize it. I love how people took those notecards and regurgitated them on their blogs without crediting her for it too. Seriously, I do. Cuz when one kinda spearheads a hair-revolution, one gets flack for it. Suddenly the critiques were about the 40-50 torus prims the hair had were too primmy, or only clueless lag-inducers wore it. I didn’t know if the comments pertained to the designer or the customers, or whoever it was referred to — we just let it slide. The hair designer’s marketing slogan soon became: “Own It.” Thanks for the idea.
That person bowed out of the business a long time ago. But I think the trend started still remains. What was made back in the day pales in comparison to what is out now. But looking back, listening to people made that SL business relevant. Even if it was just for a blip of a SL millisecond. A little designer can look back and say she made a fairly significant difference to the way things were done. It was a good ride.
The moral of this is … listening to feedback helps. Especially the ones that keep you humble and remembering that you still haven’t achieved perfection. If I slouched back every time someone said something critical about my work, I would’ve never made an honest effort to improve it. Swallowing pride and honouring those comments helped me through a financially difficult time in my life. There were times that the critiques felt over the top like the accusation that posting a seemingly overtly sexualized ad for hair, was objectifying women and setting back the movement, which incited angry and defensive reactions, but in the end, resulted in a more mindful of the way advertising things.
Criticism is subjective, but it doesn’t mean it’s without merit. A lot of people still go for the brunette hair in SL, but does that mean designers should just stick to that colour and not offer other colours? A gripe about the lack of variety provided the plethora of fatpacks offered today. If we all decided not to accommodate other people, we wouldn’t be as far as we are in SL fashion as we are now.
Somewhere along the way, SL business tactics have gotten more combative. I don’t agree with the practice, becuz if a sales lady in RL gave me lip over a faulty garment I purchased, she’d be out of a job. I don’t understand how the principles of cordial business behaviour suddenly don’t apply in SL. If people are going out of their way to create realistic shopping environments in a virtual world, why can’t they apply realistic professional behaviour when it comes to business relations? Or are they just envisioning the melodrama of the fashion designers in RL and thinking it’s kosher to be combative with critical customers and reviewers alike?
Honestly, I don’t like those RL designers with the Diva-complex. So why would I support that mentality from SL designers?
I guess it’s preference. Some people design for the sport of it, for money. Some do it for the attention that comes from the profession. One takes feedback as an honest challenge to do better. Another one just wants praise, be it blind, deserved, or not.
I guess what I’m trying to address here is, for the designers out there … if someone complains about your product, do you just dismiss them as some lowlife who hasn’t been enlightened by your awesome skills? Why? What’s the harm in investigating? Look at what they’re looking. Find out where the flaw truly is. Is it their bad or yours? Sitting back on your chair, scrambling for friends to pat you on the back, and brushing off the complaint is stupid, unproductive, and cocky.
Yeah, I’m telling you you’re acting stupid. If you can’t handle the negatives of conducting business then you’re not worth shopping at.
Real money making should deserve some real professionalism. I’m sick of the mentality that people who try to market things to the SL public are untouchable. The economy isn’t what it used to be, so if I’m going to spend RL dollars on virtual wares, they better be worth it. Anything less is inconsiderate and in denial of the greater reality.
And as for the customers, you need to speak up. A designer who truly cares about the work they put out there won’t stand for a constant stream of hot air blown up their ass. Be honest. If it ain’t working, it ain’t working. The best that can happen is you finally get something you enjoy using. The worst is you stop shopping there.
Anyhoo, Viva SL Fashion. :P


