Should Second Life Fashion Bloggers Adopt “News Style” Writing?

News style (also journalistic style or news writing style) is the prose style used for news reporting in media such as newspapers, radio and television. News style encompasses not only vocabulary and sentence structure, but also the way in which stories present the information in terms of relative importance, tone, and intended audience.

News writing attempts to answer all the basic questions about any particular event – who, what, when, where and why (the Five Ws) and also often how – at the opening of the article. This form of structure is sometimes called the “inverted pyramid,” to refer to the decreasing importance of information in subsequent paragraphs. -

News stories also contain at least one of the following important characteristics relative to the intended audience: proximity, prominence, timeliness, human interest, oddity, or consequence.

Journalistic prose is explicit and precise, and tries not to rely on jargon. As a rule, journalists will not use a long word when a short one will do. They use subject-verb-object construction and vivid, active prose (see Grammar). They offer anecdotes, examples and metaphors, and they rarely depend on colorless generalizations or abstract ideas. News writers try to avoid using the same word more than once in a paragraph (sometimes called an “echo” or “word mirror”). – Source Wikipedia.

I WUZ JUS INFORMD DAT SECOND LIFE FASHION BLOGGERS SHUD BE WRITIN IN MUTCH MOAR PROFESHUNAL MANNR. NO USE OV SLANG OR ABBREVIASHUNS R APPROPRIATE 4 USE IN DIS LOFTY PROFESHUN. I SAY PULL TEH STICK OUT OV UR ASS AN LIGHTEN UP PEEPS. DIS AR TEH 4 FUN – Y MAK IT ALL SERIOUS. 4 SUM BLOGGIN IZ BOUT HAVIN CERTAIN STYLE AN IF DAT STYLE IZ FULL OV SLANG AN COLLOQUILISMS DAT SO BE IT. WHEN TEH NYTIMEZ CONTACTS ME AN ASKZ ME 2 BLOG PROFESHUNALLY 4 THEM, DEN IM GONNA BECOME MOAR, LULZ, “PROFESHUNAL”. TIL DEN JUS CLOSE TEH PAEG U R HATIN ON AN PROCED 2 TEH NEXT BLOG.

Hey Blog Critics perhaps you should make yourself familiar with the concept of Gonzo Journalism before snubbing your nose at certain bloggers. And if you don’t know what that is perhaps you should google it (nice use of colloquialism there).   For me in particular I make grammar mistakes all the time.  I misspell words all the time.  I may even leave out a word or two as well.  My use of punctuation SUCKS!  But guess what?  I have a bachelors degree and have completed coursework on the masters level in Social Work.  I ain’t a dummy but I do make mistakes. I am tired of people in fashion trying to impose standards in regards to what is a good blog:  This uppitiness ranges from criticizing their grammar to deleting their blog from a feed because their pictures aren’t good enough.  For god’s sake why add them in the first place?  Lighten up folks – end this virtual snobbery now!  Okay end of rant.

Endra Graves, who the hell do you think you are?

This reader submission is hilarious, shocking, and possibly the worst behavior displayed by any store owner I’ve ever seen.

[2010/06/16 20:50]  Lani [name removed]: hi, do you have ay satellite stores?  For some reason, SL is saying your sim is an invalid parcel.
[2010/06/16 20:53]  Endra Graves: Evening Lani
[2010/06/16 20:54]  Endra Graves: I added you to the ban list till we had the opportunity to have a chat
[2010/06/16 20:54]  Endra Graves: Sorry for the confusion
[2010/06/16 20:54]  Lani [name removed]: Why would I be on a ban list?
[2010/06/16 20:54]  Endra Graves: Blogger
[2010/06/16 20:54] Lani [name removed]: I’m not a blogger.
[2010/06/16 20:54]  Endra Graves: Ive had some nasty run ins with bloggers, so wanted to talk to you
[2010/06/16 20:54] Endra Graves:
http://[removed].wordpress.com/
[2010/06/16 20:54]  Endra Graves: is on your profile
[2010/06/16 20:55]  Lani [name removed]: yes.  I own a store.  That is my store blog.
[2010/06/16 20:55]  Endra Graves: well then, we should be fine.
[2010/06/16 20:56]  Lani [name removed]: Right then.
[2010/06/16 20:56]  Lani [name removed]: have a good one.

After reading Lani’s email, I looked for Endra Graves in-world and saw this little gem in her profile picks:

Endra Graves

LOL!

She gives off a warm friendly vibe, doesn’t she?

Endra Graves

Note the “not interested in being blogged” part. She must have received a bad review somewhere, ohhh!

Endra Graves

“No other jewelry will ever look the same again.” Such a big claim, I had to go see for myself.

I couldn’t teleport to her main store parcel, so I tried the satellite store at Les Champs Elysees. Immediately upon arriving, I received this notecard:

Welcome to Artistry, PLEASE READ

Some things you need to know/understand about shopping here.

Child Avatars are ejected/banned on sight. No further notice will be given other than this notecard before ejection. This MATURE rated sim was chosen for this reason. Child avatars have no business being on a mature rated sim. There are many beautiful PG rated sims that will make you/them welcome.

This is a NO FLY sim. Please refrain from flying on the sim (fly has been turned OFF)

Please DO NOT tp your friends into the store. Hand them a landmark to tp in themselves. There is a forced landing point on the sim for a reason, AND we all want them to have their own LM so they can come back.

Appropriate attire is required. Artistry is an upscale jewelry store, catering to a high end clientelle. You WILL be asked to adjust your attire if you arrive looking like you should either be shopping on Zindra, or involved in the sexual goings on there. Indecent exposure is not tolerated here, if you would be asked to leave an upscale shop IRL in what you’re wearing, you will not be permitted to shop here wearing it.

Standing unresponsive in the store or BEING unresponsive in the store is not tolerated. This is how copybots/design theives behave. You WILL be ejected. Also, if you need to be AFK for more than 2 minutes for any reason, please tp out first.

When you land, MOVE FORWARD off of both the greeter and the landing point- rezzed or not- MOVE.

You are held accountable for knowing the behavior expected of you in this location. Your failure to read or abide by the guidelines in this notecard, or those on the sim covenant itself is simply “not my problem” I WILL enforce the above. For those who would say I have no right to tell you what you can or can-not do on MY sim, I will happily take YOUR notecard and abide by YOUR rules should I ever choose to venture onto YOUR property.

~Endra~
Artistry by ~ E ~

I bolded some LOL-worthy parts but the entire note is laughable.

And if you’ve made it this far, here is the goodies that you won’t be missing by not shopping at Artistry by E.

Endra Graves

Endra Graves

I know you don’t want to be blogged, Miss Endra Graves, but please consider this a public service to all residents in Second Life to avoid your store like the plague, just in case they’re not good enough to shop at your store. Or they own a blog. Or they stand still too long. Or they simply cannot follow one of your many rules.

I’m making money off you, you dumb designer!

A friend of mine received a notecard regarding new fashion feed and blogger group today which began with the words “Dear AV NAME“, which was not bad enough but the whole notecard was written in pretty confusing english and sentences.

My friend contacted the sender of the notecard and told her that she is slightly confused by the English and that the notecard was not really written in a professional way and that she is missing some rules for the bloggers and would like to know which criteria the bloggers have to give to be invited to the group.

Like one minute later her her IM window popped up and the “owner” of this feed began to verbal abuse her and told her to “go fuck yourself” and how rude my friend was to tell her very own opinion about the notecard and that my friends “garbage” wouldn’t show up in her blog anymore. The “owner” of the feed is a blogger herself and sent my friend multiple notecards (together with her blogging partner) to request review copies.

Now another friend jumped in the discussion and asked the “owner” of the feed if she thinks she is corrent with her behavior. Shes called her a “redundant loser who makes a living off of a game”.

Well i figure her only goal with the feed and her “blogger group” is to get free clothes all the time without spending a single Linden and making money with the adverts on her feed.

That’s what *I* call rude!

We’re all gossiping about you

I enjoy feedback from SL residents on my blog when they’re coherent. This resident obviously has some strong opinions, because they flooded my offlines with multiple IMs all ranting about how awful I am, how awful my blog is, etc. But you’re still reading :)

Fenom, if you can do it better… go for it! <3 Gogo

[4:15] Fenom Thespian: hey all you seem to be is a dramafest who likes to start discussions that ead to negative feedback,why don’t you take your own advice for once or stop blogging all you seem to do is think you can save the SL world,some are now fed up reading your blog

[4:16] Fenom Thespian: why don’t you apply for character role in a soap opera.

[4:18] Fenom Thespian: and possibly grow up in the process,blgging peoples names and convo’s on your own website,is invading someone’s identity grow up.

[4:21] Fenom Thespian: just like my wife starting a blog with your name spread all over would you like it.right I THINK NOT.people will start reporting you for false scandal you cannot prove so shut your fucking mouth have a nice day nobody cares for your unearthly lame opinions!
[4:22] Fenom Thespian: now report e for telling the truth or you haven go the balls to?

[4:24] Fenom Thespian: no need to reply you small minded person have some respect if you want to keep it,aot of people dislike you to….now get over that and this freakshow.

[4:26] Fenom Thespian: and accept your nothing special but just an attenion seeking loser,its the internet duh not your RL,

[4:28] Fenom Thespian: voice of authority psml,we just all laughing at you hun i doub who you call friends really are your friends hahaha!

[4:30] Fenom Thespian: Juicy Girl in a Juicy World psml uh huh right.

[4:33] Fenom Thespian: nice to be brought down to scumbag level isn’t it you scumbag:) have a nie fucking day and go start more pointless drama.
[4:34] Fenom Thespian: we’re all gossiping about you.
[4:34] Fenom Thespian: :)
[4:35] Fenom Thespian: tbh your blog is shit!!!!

[4:39] Fenom Thespian: and take that as a compliment i’m sure most woud agree:)